Rolex GMT-Master Ref. 16750 “Pepsi” – Vintage Charm with Modern Utility

The Rolex GMT-Master Ref. 16750 is a beloved transitional reference that perfectly bridges the gap between vintage appeal and practical modern function. Produced from the late 1970s to the late 1980s, the 16750 retained the unmistakable DNA of the original GMT-Master while upgrading it with technical enhancements—including the quickset date feature and an updated movement. This particular example features the iconic “Pepsi” bezel, with its rich red and blue aluminum insert—instantly recognizable and forever tied to the golden age of transatlantic travel.

The 16750 maintains the classic 40mm stainless steel Oyster case with a slim profile and drilled lugs, giving it a true vintage presence on the wrist. The red and blue bezel insert, affectionately nicknamed “Pepsi,” is both colorful and purposeful—helping distinguish between day and night hours on the 24-hour scale. Whether you're crossing time zones or collecting classics, this bezel remains one of the most desirable in Rolex's history.

The glossy black dial features luminous hour plots with white gold surrounds, Mercedes-style hands, and the vivid red GMT hand—all hallmarks of the later 16750s. Earlier examples featured matte dials, but the gloss dial with applied indices offers better durability while still retaining a vintage aesthetic. The dial is capped with an acrylic crystal, further enhancing its retro charm. This model is fitted to a Jubilee bracelet, adding a touch of vintage elegance and comfort with its distinctive five-link design.

Inside beats the Rolex Caliber 3075, a significant improvement over the previous generation thanks to its higher beat rate (28,800 vph) and the addition of a quickset date function—a first for the GMT-Master line at the time. COSC-certified and robust, the 3075 makes the 16750 a pleasure to wear and set, even by modern standards.

The Ref. 16750 remains one of the most collectible GMT-Master references today, particularly because it blends all the best aspects of old and new: vintage aesthetics, modern movement features, and a now-discontinued configuration. With its classic proportions, historic pedigree, and that unmistakable Pepsi bezel, this GMT-Master is both a timeless traveler's tool and a cornerstone of any serious Rolex collection.

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